Company · Brand kit

Our marks, and how
to use them properly.

Everything here is free to use for editorial coverage, integration listings, and conference material — no permission needed. Anything implying partnership does need a written agreement.

Logos

Four files, SVG only

We do not supply raster versions. SVG scales to any size and prints correctly; if your system needs PNG, export from these at the size you need.

Lockup · light
Lockup · lightDownload SVG
Lockup · dark
Lockup · darkDownload SVG
Mark · light
Mark · lightDownload SVG
Mark · dark
Mark · darkDownload SVG
Colour

Almost monochrome, one signal colour

Ink on paper carries the whole system. Signal blue appears only where something needs to be noticed — a credit amount, an offer, a highlighted number.

Ink
var(--theme-black)
Paper
var(--theme-white)
Subtle
var(--theme-soft)
Rule
#E6E6E6
Signal
#1D4ED8
Typography

One sans, one mono

Interface & headingsDM Sans. Headings at 700 with tight tracking (−0.035em to −0.05em).
Code, labels, dataSF Mono, Fira Code, or any monospace. Labels are uppercase at 10–11px with 0.12em tracking.
SubstitutesIf DM Sans is unavailable, use Inter or system-ui. Never a serif.
NeverNo italics for emphasis, no letter-spacing on body text, no all-caps headlines.
Do
Use the lockup at 20px height or moreBelow that the mark alone reads better than the wordmark.
Keep clear space equal to the markLeave at least one mark-width of empty space on every side.
Use the dark version on dark surfacesBoth files are supplied; do not recolour the light one.
Write it as Darwa in proseLowercase only inside the wordmark itself.
Do not
Do not add effectsNo gradients, shadows, outlines, glows, or rotation.
Do not stretch or recolourScale proportionally, and use Ink or Paper only.
Do not rebuild the wordmarkUse the supplied file rather than typing it in a similar font.
Do not imply partnershipUsing our marks to suggest endorsement needs written permission.

Trademark note: Darwa is a product and brand of Zevello, Inc. The Darwa name and mark are trademarks of Zevello, Inc. Editorial, educational, and integration-listing use is permitted without permission. For anything else, including merchandise or co-branded material, write to brand@darwa.com.